Make your expertise and offer clear.
Work directly with me to clarify what you want to be known for, who you help and how to explain your offer to potential clients and AI systems.
When this is useful
- You have experience, but your profile does not explain why someone should hire you.
- You are changing direction or bringing several projects together.
- AI describes you through an old role or confuses your work with another business.
What we work on together
- Your focus: the clients, problems and services you want to be considered for.
- Your positioning: a clear description of your expertise, offer and relationship to your projects.
- Your evidence: which claims you can support, which need more work and where they belong.
- Your next steps: agreed wording and a prioritized plan for your website and professional profiles.
How it works
You share your current offer, public profiles and the decision you are trying to make. We agree the question, deliverables and review rounds, then develop the positioning and wording together. We can work in writing; calls are arranged only if agreed.
Scope and price
This is a separately scoped advisory engagement. Price, timing, language and deliverables are agreed before work begins. You do not need to buy an audit first. AI testing, website implementation, publishing and ongoing monitoring are included only when explicitly agreed.
Which starting point fits you?
Already clear on what you offer? The $350 personal audit checks how AI currently presents you and includes three ready-to-use copy blocks. Choose one-to-one work when defining or reworking the positioning and offer is the main task. For a company-wide review, see the company diagnostic.
Questions about working together
Will I work directly with Ekaterina?
Yes. This is individual advisory work with Ekaterina Shalel. We agree the communication format and review rounds before starting.
Is this included in the $350 audit?
No. The audit includes a documented review, five fixes, three copy blocks and one round of written revisions. Broader work on your positioning, audience and offer is scoped separately.
Do I need a finished website or an audit first?
No. You can start with your current profiles, a description of your work and the question you want to resolve. We agree what information is needed before starting.
Will AI recommend me afterwards?
Recommendations and sales are not guaranteed. We work on clear, accurate positioning and supportable claims. Any AI testing and follow-up measurement need an agreed scope.
Discuss one-to-one work
Email your current role or offer, a public profile or website if available, and what you want to clarify. I will reply to discuss fit, scope and price.